Spain’s platform economy is entering a stage in which a single function is not always enough. Users increasingly expect accurate search, fast communication, translation, local context and tools that reduce the risk involved in an interaction.
The next generation of digital products is likely to connect categories without removing specialisation. Housing, employment, services and commerce may share infrastructure, while retaining the filters, rules and experiences required by each individual need.
The advantage will not necessarily belong to the platform with the largest number of listings, but to the one that proves most useful, transparent and relevant in each region. Initiatives such as ZipZip.es form part of this movement, while our analysis of Spain’s changing local marketplace provides the wider context.