In 2025, 75.35% of Spanish SMEs achieved at least a basic level of digital intensity, above the EU average of 71.39%. However, only 37.92% of enterprises used cloud services compared with 46.69% across the EU.
Artificial intelligence adoption reached 20.27%, slightly above the European average. The challenge is now to turn isolated tools into connected business systems.
Digitalisation is not an accumulation of applications
A company may use many platforms while still duplicating information, performing manual tasks and making slow decisions. Transformation begins by simplifying processes and establishing reliable data.
Cloud adoption requires governance
Moving information requires permissions, backups, security controls and clear responsibility. Without these rules, technological convenience can introduce new operational and legal risks.
Technology must produce measurable results
Every investment should connect to sales, time, quality, cost or customer service. The appropriate tool is not necessarily the most complex one, but the one that solves a defined problem.